WILMINGTON, N.C. - Members of the UNCW men's and women's basketball teams and coaching staffs distributed free ice cream at the Campus Commons early Wednesday to kick off Midnite Madness week festivities.

The annual event cooled off several students, faculty and staff as classes changed in the heart of campus. The ice cream social marked the first of three days of activities leading up to Friday's 9:30 p.m. celebration in Trask Coliseum.