HARRISONBURG, Va. (Feb. 11, 2011) - Grab your pink gear and head for the JMU Convocation Center on Sunday at 2:00 p.m. for the annual WBCA Pink Zone event, part of the Dukes' women's basketball game against George Mason.

Pink Zone: The breast cancer awareness program WBCA Pink Zone, sponsored locally by Kroger, takes place both Sunday and at Thursday's (Feb. 20) home game vs. Towson.  Fan are encouraged to wear pink attire for the event.

The Pink Zone breast cancer awareness initiative is a global, unified effort for Women's Basketball Coaches Association members to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.

A health fair will take place Sunday on the Convocation Center concourse, and breast cancer survivors will be recognized during Sunday's game.

Fans with a color image of Dawn Evans will be available at the game for a suggested $1 donation that will go to the Kay Yow/WBCA Cancer Fund.

The fund assists with support for breast cancer research and is named in honor of the late North Carolina State University head women's basketball coach.  Coach Yow passed away Jan. 24, 2009, following a courageous battle with breast cancer.

The WBCA began the WBCA Pink Zone in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. Yow served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.

Overall, the WBCA Pink Zone has raised nearly $3.3 million in only four years.