WILMINGTON, N.C. - The UNC Wilmington women's basketball team staged its annual "Pink Zone" game on Sunday to bring awareness to breast cancer research.

The special promotion, in its fourth year, raised money for the American Cancer Society and breast cancer research through the sales of T-shirts, wrist bands, head bands and megaphones. It was part of UNCW's quest to support the Women's Basketball Coaches Association and its initiative to boost awareness of breast cancer.

"The Pink Zone game is a great way for us to bring breast cancer awareness to the forefront of everyone's minds," said Ann Hancock, UNCW's 10-year coach. "It has become an event that everyone looks forward to because it's a lot of fun and allows us to be creative with different ways to support the cause. Almost everyone has been affected by this disease in one way or another, so we're pleased to be a part of the effort every year."

In addition to raising money, the Seahawks invited Pam Allen, a local breast cancer survivor, to serve as a guest "coach" for the day.

Junior guard Brittany Blackwell's 24th career double-double lifted UNCW to a 70-67 victory over James Madison in the game.