Jani-King Becomes Presenting Sponsor
RICHMOND, Va. (March 5, 2013) - The Colonial Athletic
Association is proud to announce a partnership with Jani-King to become the
presenting sponsor of the 2013 CAA Men's and Women's Basketball Championships.
As a presenting sponsor, Jani-King will receive significant
exposure at both championships as well as benefits with the conference's member
institutions throughout the year.
"We are pleased to have Jani-King as the presenting sponsor
of our men's and women's basketball championships," CAA Commissioner Tom Yeager
said. "Jani-King is well-respected throughout the world for the quality of work
their franchisees perform and they have partnerships with some of the top
organizations in professional and collegiate sports."
Jani-King is the world's largest commercial cleaning
franchise company with 12,000 franchise owners worldwide. Founded in 1969, the
company has over 120 regional offices in 14 countries. Through a network of
regional support offices, Jani-King franchisees provide commercial cleaning
services for many different facilities including healthcare, office,
hotel/resort, education, manufacturing, retail, restaurant and sporting venues.
The company has consistently ranked as the top performer among commercial
cleaning franchise businesses.
Jani-King has entered into corporate partnerships with more
than 40 teams, leagues, university athletic departments and sporting venues.
Among their partnerships are the PGA of America, the Dallas Cowboys, San Diego
Chargers and Buffalo Bills in the NFL, the Cleveland Cavaliers, Charlotte
Bobcats, Dallas Mavericks and New Orleans Hornets in the NBA, and the Ottawa
Senators in the NHL. Among their college sports partnerships are the University
of North Carolina, the University of Oklahoma, the University of Oregon,
Oklahoma State University and Rice University.
The CAA Men's Basketball Championship, presented by
Jani-King, will be held March 9-11 at the Richmond Coliseum in Richmond, Va.
The event has generated tremendous interest and support, with attendance of
more than 42,000 for each of the past five years. The CAA has made its presence
known nationally in men's basketball with two teams advancing to the Final Four
over the past six years and at least five teams reaching postseason play for
the past four seasons.
The CAA Women's Basketball Championship, presented by
Jani-King, will be held March 14-17 at The Show Place Arena in Upper Marlboro,
Md. This will be third year that the event has been held at The Show Place and
nearly 16,000 fans have attended over the past two years. The CAA had six
women's teams advance to postseason play in 2012, with nationally ranked
Delaware reaching the second round of the NCAA Tournament and James Madison
advancing to the championship game of the WNIT.
The naming rights agreement was facilitated by Front Row
Marketing Services, a subsidiary of the sports and entertainment firm
Comcast-Spectator. Front Row is the official marketing partner of the CAA.